Per a release from Fox, the media giant has inked a multi-year deal for broadcast rights for DFL competitions in Mexico and Central America:
FOX Latin America announces a landmark media rights agreement with DFL Deutsche Fußball Liga, consolidating FOX as the home of the Bundesliga in Mexico and Central America for a five-year period, spanning from the 2026–27 season through the 2030–31 season, in response to the growing demand for German football across the Americas.
The multi-year agreement includes a comprehensive rights package that will allow fans to access 309 matches per season, delivering more than 600 hours of live content, including every Bundesliga matchday, as well as the Franz Beckenbauer Supercup and promotion/relegation play-offs, with broadcasts in Spanish and English across FOX’s entire ecosystem: FOX (pay TV), FOX ONE (SVOD) and FOX on tubi (AVOD), in Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and the Dominican Republic.
This multiplatform, multi-language distribution model is complemented by a strong focus on local production and storytelling, driven by the Bundesliga Americas Studio in Guadalajara, which opened in February 2025 and develops original content, local voices and formats specifically designed for Spanish-speaking audiences.
The announcement of the multi-year agreement between FOX and the Bundesliga adds to the Bundesliga’s sustained growth across the Americas and represents its second media rights deal in the region, following the start of its collaboration with Relevent, signed in Brazil in November 2025.
For FOX, this agreement with the Bundesliga solidifies its position as the benchmark for international football in Mexico and Central America, adding one of the world’s most prestigious leagues to an unprecedented offering. With the broadest portfolio of international competitions, the most recognized talent, and a multiplatform strategy that maximizes reach and impact, FOX reaffirms its leadership in the region and its commitment to delivering the best football in the world to audiences like never before.
Luis Maldonado, Executive Director of Acquisitions and Marketing at FOX Latin America, said the move will strengthen Fox’s football platform.
“This agreement with the Bundesliga reinforces our vision of offering one of the strongest and most relevant international football portfolios in the market,” said Maldonado.
The Bundesliga Americas Studio, comprised of a 14-person team, will work closely with FOX to develop tailored content that strengthens fan engagement and underscores the Bundesliga’s relevance across the region.
“By combining our content studio in Guadalajara and the great platform FOX provides, the Bundesliga is speaking directly to Mexican fans every day: in their language, in their football culture,” said Robin Austermann, Bundesliga Americas Executive Vice President. “As we intensify our focus on these vibrant regions through our internationalization strategy, our close collaboration with Relevent Sports and our new media partnership with FOX will ensure even broader distribution and deeper engagement.”