sports

FIFA Drops Plan to Create World Cup Commercial Subsidiary

Published August 1, 2026 · Updated August 1, 2026 · Mundo Deportivo

FIFA president Gianni Infantino announced that the governing body will not pursue a subsidiary to commercialise the World Cup, citing it would create divisions and no longer serve the original goal.

FIFA president Gianni Infantino announced that the governing body will not pursue a subsidiary to commercialise the World Cup, citing it would create divisions and no longer serve the original goal. syntagm.co.za

The decision follows a review of stakeholder feedback, and FIFA remains committed to uniting the sport and improving its governance.

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