The NCAA approved jersey patches for revenue, and LSU is leading the charge with a multimillion-dollar deal. The purple-and-gold patch will appear on all 21 of LSU's uniforms beginning in the 2026-2027 season.
Deputy athletic director Clay Harris stated the university will be "aggressive" in pursuing revenue opportunities. This move comes as college athletics professionalizes and athletic departments across the country seek new financial stability amidst rising costs and NIL deals.