nfl

Saints, Browns Gain Italy Marketing Rights

Published March 30, 2026 · Updated March 30, 2026 · NBC Sports

The NFL has added Italy to its Global Markets Program for 2026, with the Saints and Browns becoming the first teams to secure marketing rights in the country.

The league now operates in 22 international markets through the program, which gives teams marketing opportunities in specific countries. NFL Managing Director Gerrit Meier emphasized the league's commitment to global growth through this expansion.

The Browns and Saints could potentially host games in Italy as part of the NFL's plan to expand to 18 regular-season games with 16 international matchups. Meanwhile, the Raiders have expanded their international market rights to include Canada, the UK, and UAE.

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