Texas Tech enters the 2026 season as the clear favorite to defend their Big 12 championship after investing heavily in NIL. The Red Raiders, who won their first conference title in school history last season, boast the most expensive roster in the Big 12 and one of the most expensive in the country. Quarterback Brendan Sorsby's departure due to sports gambling violations has created uncertainty, but Will Hammond steps into the starting role for a team that returns 23 starters.
BYU sits as the second choice on the oddsboard at +550 after going 12-2 in 2025, with both losses coming against Texas Tech. The Red Raiders are listed at +100 odds, making them the prohibitive favorites to repeat as conference champions despite the quarterback situation. fishroad-app.com
