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Manchester City superstar Erling Haaland will feature in the latest production by YouTube giants The Sidemen, it has been confirmed this week.
The Norwegian striker, who has continued to dominate headlines with his exploits on the pitch for Manchester City, is now making just as significant an impact away from football.
After launching his own official YouTube channel towards the end of 2025, Erling Haaland surged beyond one million subscribers in little over a month, underlining his global appeal beyond simply the Premier League’s audience.
Unlike his somewhat reserved media persona, Haaland’s online presence has offered supporters rare insight into his professional and personal life in Manchester, ranging from detailed breakdowns of his fitness regime to recovery sessions and moments around the city.
The 25-year-old has firmly embraced the content creator space with the same intensity he brings to his goalscoring, and with the 2026 World Cup on the horizon, the move has also been viewed as a calculated expansion of his already formidable global brand.
Now, as confirmed by British YouTube collective The Sidemen this week, a collaboration with Manchester City and Norway international Erling Haaland will be unveiled for their upcoming ‘Sidemen Sunday’ video.
A teaser ahead of the video dropping after Manchester City’s Premier League clash against Leeds United was uploaded onto social media channels this week, with the production seemingly filmed within the club’s City Football Academy training centre.
The crossover represents a major moment for the UK creator scene with the Sidemen – whose main channel boasts close to 23 million subscribers – having spent recent years expanding their footprint through high-end productions and partnerships with streaming giants.
The teaser trailer circulating online shows Haaland at the City Football Academy with the iconic UEFA Champions League anthem playing in the background, fuelling belief that the episode will centre around a competitive football challenge.
The collaboration also strengthens Erling Haaland’s ties within the creator ecosystem, having previously been linked commercially to projects associated with KSI and other high-profile internet personalities.