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UEFA’s latest financial study has delivered major news for Barcelona.
In its annual report, as relayed by Mundo Deportivo, the European Club Finance and Investment Landscape 2025 placed Barcelona at the very top when it comes to growth in shirt sales and merchandising.
The report highlights that 21 of Europe’s top 25 clubs increased their revenue from kit manufacturers and merchandising in 2025 compared to 2024.
Even more impressively, 19 of those clubs posted all-time record figures.
Barcelona’s figures
According to UEFA’s data, Barcelona recorded the biggest absolute increase in revenue over the last financial year.
The main driver behind this surge was the first full year of the club’s renewed partnership with Nike.
While most clubs in the top 25 saw an average rise of 6% in technical supplier income, Barça experienced the most dramatic jump in the entire ranking.
Barcelona have registered record revenue from shirt sales. (Photo by David Ramos/Getty Images)
Even more striking is Barcelona’s position in overall merchandising revenue. The club leads Europe with €277 million generated from shirt sales and merchandising.
That figure places them comfortably ahead of Real Madrid (€231 million) and Bayern Munich (€189 million).
Manchester United (€172 million), Arsenal (€151 million), Liverpool (€148 million), Tottenham (€102 million), Galatasaray (€99 million), Chelsea (€95 million), PSG (€88 million) and Manchester City (€88 million) all trail behind.
The numbers show a powerful reality, as Barcelona’s commercial strength has not faded even in the post-Messi era.
In fact, it has only grown, and much of that appeal is linked to the rise of Lamine Yamal, now wearing the iconic number 10 shirt.
The young star, developed at La Masia, has quickly become a global attraction, and supporters are clearly connecting with a team built around academy talent rather than expensive headline signings.
While clubs like Real Madrid boast stars such as Kylian Mbappe, Barcelona’s model, focused on youth development and identity, continues to resonate strongly in the market.