sports

Lewis Hamilton's Almave Blanco lands in Target stores

Lewis Hamilton’s non-alcoholic agave spirits brand, Almave Blanco, has partnered with Target stores in the United States, making the drink available nationwide.

Almave Blanco, co-founded by Hamilton, is now stocked in hundreds of Target locations for $29.99. The product recently won awards, including "Best Non-Alc Spirit Brand" at the 2025 Rolling Stone Spirit Awards.

Hamilton expressed excitement about the partnership, calling it a surreal milestone. While Target currently stocks the Blanco version, the retailer has not yet confirmed plans to carry the brand's other products, Almave Ambar and Humo.